Why you need Ultimate Library
Latest research on consumers' reading trends
Recent consumer research from the Henley Centre UK reveals that for the most part reading books for pleasure is a guilty pleasure. The only time busy A/B consumers set aside to read books for relaxation is on holiday and getting stuck into a good book is an integral part of the holiday experience. However too many people leave their reading choices to the last moment having planned every other detail of their holiday in meticulous detail - books become an afterthought bought in haste from a discount table at the airport.
Elle McPherson
The University of Sussex published a study in January 2010 indicating that just 6 minutes of reading a day can reduce stress levels by 68%.
Consumer research by Ultimate Library to determine the value of our library proposition showed over-whelming support from heavy and medium book readers. 87% of A/B respondents rated the library concept 'a brilliant' or 'good' idea. Specific comments ranged from "it will make a major difference to my packing list", "I only really read books on holiday, but when I do I read voraciously and usually take a heap of books to make sure".
Latest research on the marketing of luxury brands
"For Luxury brands, grey matter is the new black", says john Aldridge in Spears Wealth Management Report. He further reports that luxury goods giants have identified a brand-new group of consumers called the Ideas Class. These upscale buyers are more swayed by artistic values and services that appeal to their intelligence than pure ostentation. This is driving a wholesale change of behaviour in the way luxury brands engage with their customers - "sex is so 1990's.
I'm interested in the brain, in intelligence" says Frida Giannini, creative director at Gucci. As a result these brands are becoming more closely identified with the arts and appealing to consumer's intelligence through their designs, store layout and brand association.
The luxury hotel market is growing rapidly and hardly a week goes by without a new 5 star hotel opening somewhere in the world. This growing competition puts pressure on designers, operators and owners to come up with affordable new services and amenities to attract and retain customers
Senior partner at Deliotte's hospitality practice
A good library connects customers to their environment, appeals to their intelligence and has great brand association. No other amenity can combine the artistic genius of the Louvre, the intelligence of Einstein and the world's leading thinkers and the entertainment of the worlds best writers. All within touching distance of your guests. To paraphrase Winston Churchill "a good library speaks volumes about the brand". What's more it is highly affordable. "The library is an attractive option compared to some other alternatives that take up huge space, are expensive to install and rarely used" Senior Executive IHG.