ACASA SUITES: USING BOOKS TO CREATE AN INVITING LOBBY

 

.

 A new hotel in Zurich, ACASA suites, uses books to create a colourful and inviting Lobby.

.

The task of making a hotel lobby warm and inviting is undertaken with great gravitas as it has the potential to make your hotel, a destination of choice, for locals and travellers alike..

.

When Ultimate Library was approached to help style the lobby of the new ACASA suites in Zurich, we knew we could give a helping hand. We are great believers in the transformative power of books and have been transforming hotels with our libraries for nearly a decade. The effect of books is incredibly powerful; you only need to look to our client, the Ham Yard Hotel to understand how iconic a hotel can become through books. Their hero shot is of the Library we curated.

.

.

In the case of ACASA suites, there was a need for a Library in the ground floor Lobby. The space plays an important part in the structure of the property as it connects the reception and waiting area with the breakfast area. The designers on the project, Andrin Schweizer Company GmbH, wanted to decorate the shelving units with books. Working together, we decided to curate a Library that was colourful and contemporary, encompassing a wide spectrum of subjects and formats.

.

A library of more than 300 titles were individually selected based on content and aesthetic. Books on Switzerland, travel, art & architecture, interiors, design, fashion, food & drink, cars, gardening and health & wellbeing in all shapes and sizes were put together in an eclectic collection that injected colour and warmth. Ultimate Library avoided a more traditional Library look by only partially filling the shelves with books. The desired result was fresh and modern, artistic even!

.

.

It is the ability to identify the books that will please both interior designers and bibliophiles that makes Ultimate Library so unique in the hospitality sector. In fact, it was our reputation in Switzerland amongst other hoteliers that brought us to ACASA.

.

Another service we provided ACASA suites was the design and print of bespoke bookplates. These are unique ex-libris stickers that sit on the front page of every book and explain how to use and maintain the books. Placing the hotel logo alongside politely scripted text has the power to reduce shrinkage considerably. For ACASA suites, we scripted text and imagery in conjunction with their marketing team to ensure both consistency and clarity. As Zurich is an international business hub, it was important that the bookplates were printed in English. Ultimate Library, always recommends this service to hotel clients.

..

.

“Ultimate Library skilfully curated a bespoke collection of books, which fits entirely in with the concept of Acasa Suites, Zurich. Their book collection brings a combination of intelligence and luxury to our hotel and helps to create a deeper sense of place for our guests. We would definitely recommend their expert services”

– Mr. Vincenzo Fodaro, General Manager, Acasa Suites

.
Written by Beatrice PetitBon